AA Drink commercials

Client: AA Drink
Agency: Sportizon
Channels: AA Drink socials

Mission:

Our mission was to create three online commercials and three campaign images to promote AA Drink’s partnership with the Spartacus series.

Challenge:

AA Drink wanted to show that you should also ‘step out of your comfort zone’ during your runs, that you can even integrate ‘Spartacus-like’ exercises in your weekly sessions.

All three videos had to show different ways to step out of your comfort zone and needed to be shot in one day. That’s why we needed a location with a steep hill, a forest, stairs and a lake.

Our solution:

Luckily we have a lot of in-house trail running experience :), so we immediately knew that ‘Thorpark’ in Genk would be the perfect location to shoot this. With a small, experienced and dedicated crew and four motivated talents, we managed to shoot everything as planned and wrapped the day in style.

CREW

Director: Bruno Keustermans
Agency producer: Bartel Lambeau
Sound: Ludo Geerts
Styling: Lisa Sergeant
Stills: Wilhelm Westergren
Talents: Lotte Breemans, Joeri Deleener, Victoria Veg, Gilles Vansteenkiste.
Edit & color: Bruno Keustermans