Puresporter | Koen Janssen

Client: Puresporter
Agency: Soulframes
Channels: Puresporter socials

What:
Video portrait of Koen Janssen, CEO of Itzu and a passionate triathlete
who qualified for the Ironman World Championship in Kona, Hawaii.

Puresporter wants to inspire people to live better through messages
of health, performance and sustainability.
They believe that everyone can make smart, healthy choices for
themselves and their environment.

Puresporter is a new shower/shampoo brand that creates the healthiest & cleanest shower products possible.
To be used daily, without any health risk. Without any compromise on cost price of the ingredients.

“One of my favorite slogans is: you show character when no one is looking.”

Crew
Athlete: Koen Janssen
Client: Nik Schotsmans (Puresporter)
Director: Bruno Keustermans
DP: Bram Van Roy / Bruno Keustermans
Edit: Bruno Keustermans