ABONNEMENTENCAMPAGNE
CERCLE BRUGGE

Client: Cercle Brugge
Agency: MySueno
Channels: Cercle Brugge website & socials

What:
A real fans video that was part of the 2023-34 Season Ticket campaign
of Cercle Brugge, created by MySueno.
Fenomeno was responsible for the photography (moving and stills) and the video editing.

Campaign website: cerclebrugge.be/ollemolletope-no-de-cercle

Cercle Brugge is a professional football club based in Bruges. With a focus on promoting responsible sports education and developing young talent, Cercle aims to create a competitive advantage in the region through its youth academy. The club has a passionate fanbase and is known for its strong sense of community and family-like atmosphere. Cercle aimed to boost their season ticket sales through a digital campaign and that’s where MySueno stepped in to help.

For this video MySueno and Cercle opted to work with real fans, instead of models or actors. The setting is one of a typical Belgian BBQ during which the family members talk about the best moments of the past season. But not everyone is convinced (yet) that going to the stadium is the best way to experience a game…