Audi | Driven by Progress
Client: Audi Belgium
Agency: Sportizon
Channels: YouTube & other socials
What:
Progress is in Audi's DNA. Not only in their cars but in everything they do. This progress is
driven by a great inner motivation and the ambition to constantly do better.
They find the same ambition in the Belgian hockey teams, the Red Lions and Red Panthers,
of which Audi is a loyal partner. In a series of different long format videos,
we asked them about their thoughts and reflections on this subject.
What role does innovation play in raising the bar higher, and how do you track and measure progress within a sports team? We passed the ball to Arthur De Sloover (defender, Red Lions), Barbara Nelen (midfielder, Red Panthers), and Raoul Ehren (head coach, Red Panthers).
Discover their ideas in these four videos.
Episode 1 : The definition of progress
Episode 2 : Physical vs mental progress
Check out the two other videos via this link.
On top of these long format films, we’ve also created a series of five short videos
in which five different players explain how you can make progress in a specific aspect of hockey
(strength, reaction speed, coordination,…).
Below you can find an example of these videos: the ‘High jump test’ with Charlotte Englebert.
“How do top athletes train for physical and mental progress, and how are they dealing with defeat? Get inspired by the Red Lions and Red Panthers”.
Crew
Producer: Bartel Lambeau, Sportizon.
PR manager Audi Belgium: Sofie Luyckx
Director: Bruno Keustermans, Fenomeno.
DP: Frank Dewaele & Bram Van Roy
Audio engineer: Steven Van der Perre
Editing: Bruno Keustermans, Karsten Dekkers.
Sound design: Mathieu Savenay, Studio Henri.
Athletes: Barbara Nelen, Charlotte Englebert, Arthur De Sloover, Loic Van Dooren, Gauthier Boccard.