Continental Tour de France

Client: Continental Benelux
Agency: Golazo Brands
Channels: OOH, YouTube, socials

Mission:

Translating the strategic concept of Golazo Brands into a dynamic stop motion video, in order to highlight the partnership of Continental and the Tour de France.

As a way to do this, we chose to recreate different ‘worlds’ (typical scenes from TV) of the Tour: Tour caravan, mountains, roundabout, French village, finish straight.

Challenge:

Integrate the Continental Ultra Contact NXT tyre in the video and make the different Tour de France worlds recognizable for every TdF fan.

Our solution:

Together with Golazo Brands we created a setting with the tyre in the center of the differents Tour de France worlds where the stop motion action takes place. This set-up was created in a way so that the tyre is clearly visible in different shots throughout the video and in the end shot, which reveals the whole ‘tiny world’.

CREW

Agency: Golazo Brands
Accounts: Thierry De Ridder, Ione Corbeel
Client: Continental Benelux
Director: Bruno Keustermans
Photography/animation : Wim Knapen
Maquette: Skrymir
Sound design: Thomas Houthaeve (Klankwerk)
Edit: Bruno Keustermnas

“I saw the brilliant work you have done for Continental Benelux and we wanted to use it for our own ticket competition for TDF.”

Peter Robb, Marketing Director UK

On top of the main video we’ve created different versions to use on different platforms and a version for the EMEA and UK market.

• Three different lengths: 28 sec, 15 sec, 6 sec

  • Two language versions per length (NL-FR)

• These six different videos were created in 1:1 and 16:9

• A cashback version in the same theme, which was not a stop motion video (see below)

  • Created in 1:1 and 16:9, two languages

• A version of the 28 sec main video for the EMEA market and the UK market

• A vertical version for the OOH channels (see below)