Earth Plus brand video

Client: +EARTH+ & C-Biotech
Channels: Website, YouTube, LinkedIn

Mission:

Our mission was to create a brand video about the bio-based construction panel of Earth Plus, highlighting the USP’s and the ‘why’ of the product.

Challenge:

The construction panel is not being used yet, so we couldn’t show it ‘in the real world’. Moreover we didn’t want to create a typical corporate video with lots of stock images and a voice over.

Our solution:

We chose to use the powerful voice and image of Elena Doms, the CEO of Earth Plus and a top voice on Linkedin when it comes to sustainability.

We used a projector to project images, related to the video topic, in the background and to create something that was visually striking.

Good to know:

This project was the winner of our ‘free video contest’ of 2024.

CREW

Director/Producer: Bruno Keustermans
DP: Frank Dewaele
Sound: Luk Malu
Talent: Elena Doms
Edit & color: Bruno Keustermans

LOCATION

Asiat Park, Vilvoorde

Did you know: we can grow not only food… but houses too? 🏡

For centuries we’ve built with materials that take from the Earth. We mined, extracted and processed.

That’s why construction is almost 40% of global emissions.

But what if we build differently?

Materials can be grown from plants and fungi.

And they can capture CO2 at the same time, turning buildings into carbon sinks.

Enter a new generation of materials, redefining how we build and regenerate our cities.

This C-biotech game-changing sandwich panel from hemp wood and mycelium:
- saves up too 500 trees/ha per year & substitutes fossil fuels,
- stores -7.6 kg CO2/m2 instead of releasing it,
- saves 10% on energy costs.

And for real transparency, we trace every material from fields to the final products, with satellites and technology through Earth Plus platform.

So you know where they come from & the impact you create by building with them.

Let’s build differently.