Ellio Max brand video

Client: Ellio speed pedelecs (IntuEdrive)
Channels: Website, YouTube, socials

Mission:

Our mission was to create a brand video for the launch of the new Ellio model: the MAX. This video for the newest Ellio poulain had to radiate their brand values: FUNctional, dare to be different and approachable.

Challenge:

Ellio was not super happy with the previous videos about their products, because they didn’t show the capability of the bike to ride ‘effortless 45km/h’ and didn’t transcend the right feeling and brand values.

Our solution:

We concentrated on action (speed), setting (locations) and vibe (model, weather, music, etc.). We intentionally eliminated all the pre/post bike riding stuff and opted for an energetic commute from the busy city center of Leuven, via a bicycle highway, to the beautiful and more quiet countryside.

CREW

Director/Producer: Bruno Keustermans
DP: Frank Dewaele
Drone: Jan Crommelinck
AC: Thomas Storms
Moto driver: Erik Trappeniers
Stills: Wilhelm Westergren
Talents: Arthur Hollands & Lotte Breemans
Edit & color: Bruno Keustermans
Sound design: Thomas Houthaeve
Song by Musicbed: MB01X9RPJB7XQ32

Tars Geerts (marketing manager) feedback:

• Ellio visual branding : On point

• Ellio brand values :

• FUNctional : On point

• Dare to be different : On point

• Approachable/friendly : On point

• Muziek : On point

• Storyline : On point

On top of the video we’ve also provided a bunch of pictures of ‘the Ellio Max in action’. Everything was efficiently shot in one shoot day.