Beweegcampagne Stad Leuven
Client: Stad Leuven, sportdienst
Channels: Social media, website
Mission:
To produce a highly dynamic video highlighting seven different sports for the City of Leuven. The goal was to showcase the city’s diverse sports offerings and subtly inspire locals to get moving and participate.
Challenges:
We faced two challenges:
Seamlessly blending all seven sports into one cohesive hero video, while also delivering separate, standalone edits for each individual sport.
Additionally, our client chose to work exclusively with real, local amateur athletes rather than professional actors, requiring us to capture natural performances from people who aren't used to being on camera.
Our solution:
We focused on creating infectious, "get off the sofa" energy. By utilizing motion blur and smooth, seamless transition cuts between settings, we kept the momentum high.
To ensure the local athletes felt completely comfortable, we kept our footprint deliberately small. Shooting with just a two-person crew, we avoided intimidating, heavy setups. Instead, we simply blended in, capturing the authentic, everyday joy of being active in the city.
Big Ideas, Real Impact
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
CREW
Director: Bruno Keustermans
Producer: Daniel Coppens
DP: Frank Dewaele, Bram Van Roy
AC: Daan Hannon
Sound: Steven Van Der Perre
Sound design: Mathieu Savenay
Edit & color grading: Bruno Keustermans
Voice over script
Friendship is an unspoken bond forged on the open road.
It’s found in laughter, shared silences, and little moments of joy.
It overpowers the roar of the engine and lingers on when we’re out of sight.
Friendship is about the miles we share, the people, the memories, and the connections.
Each ride is a collage of excitement and discovery.
Each turn is an open book, with dozens of stories yet to be told.
Stories that begin at roadside diners and end under the stars.
Stories of unlimited adventures where sunsets last forever.
Stories about detours no one knows.
Stories that transcend generations.
In the embrace of the open air, we’ve learned what true friendship is.
It’s the fuel of our souls and the purpose of our ride.
It’s our most important legacy.
Richa, seven decades of friendship, ...seven decades of excellence.
Richa, Ride Unlimited.
-written by Bruno Keustermans-