Beweegcampagne Stad Leuven

Client: Stad Leuven, sportdienst
Channels: Social media, website

Mission:

To produce a highly dynamic video highlighting seven different sports for the City of Leuven. The goal was to showcase the city’s diverse sports offerings and subtly inspire locals to get moving and participate.

Challenges:

We faced two challenges:

• Seamlessly blending all seven sports into one cohesive hero video, while also delivering separate, standalone edits for each individual sport.

• Additionally, our client chose to work exclusively with real, local amateur athletes rather than professional actors, requiring us to capture natural performances from people who aren't used to being on camera.

Our solution:

We focused on creating infectious, "get off the sofa" energy. By utilizing motion blur and smooth, seamless transition cuts between settings, we kept the momentum high.

To ensure the local athletes felt completely comfortable, we kept our footprint deliberately small. Shooting with just a two-person crew, we avoided intimidating, heavy setups. Instead, we simply blended in, capturing the authentic, everyday joy of being active in the city.