Richa 7 decades of friendship

Client: Richa
Channels: Socials, YouTube, Fairs

Mission:

To create a milestone brand film celebrating the 70th anniversary of the Belgian moto apparel brand, Richa.

Challenge:

We needed to seamlessly blend new visuals with archival footage of previous shoots to tell a cohesive, meaningful story. The goal was to craft a narrative that resonates with riders across all generations, while capturing the authentic emotion behind a 70-year legacy.

Our solution:

We anchored the film in a universal truth: riding together is ultimately about friendship.
We wrote a narrative script centered on this theme and carefully curated the imagery to match the words, bringing the true spirit of the open road to life.

CREW

Director: Bruno Keustermans
Producer: Daniel Coppens
DP: Frank Dewaele, Bram Van Roy
AC: Daan Hannon
Sound: Steven Van Der Perre
Sound design: Mathieu Savenay
Edit & color grading: Bruno Keustermans

Voice over script

Friendship is an unspoken bond forged on the open road.
It’s found in laughter, shared silences, and little moments of joy.
It overpowers the roar of the engine and lingers on when we’re out of sight.

Friendship is about the miles we share, the people, the memories, and the connections.
Each ride is a collage of excitement and discovery.
Each turn is an open book, with dozens of stories yet to be told.  

Stories that begin at roadside diners and end under the stars.
Stories of unlimited adventures where sunsets last forever.
Stories about detours no one knows.
Stories that transcend generations.

In the embrace of the open air, we’ve learned what true friendship is.
It’s the fuel of our souls and the purpose of our ride.
It’s our most important legacy.

Richa, seven decades of friendship, ...seven decades of excellence.

Richa, Ride Unlimited. 

-written by Bruno Keustermans-