Bolero : beleggen & gravel

Client: Bolero
Agency: Sportizon
Channels: Website, YouTube, socials

Mission:

Gravel and investing have more in common than meets the eye. For instance, the sense of adventure, ambition, curiosity and (financial) freedom. With this in mind, Sportizon devised a content campaign for Bolero.be that highlighted their main partnership with the Belgian/European Gravel Championship in Oud-Heverlee.

Fenomeno was in charge of the production of this series of four videos, capturing the similarities between gravel cycling and investing, with Jan Bakelants in the leading role.

CREW

Director/DP: Bruno Keustermans
Drone: Jan Crommelinck
Moto driver: Erik Trappeniers
Talent: Jan Bakelants
Edit & color: Bruno Keustermans