Hockey World Cup: This is our ground
Client: Golazo
Channels: TV, Website, YouTube, Social media
The client’s mission
Golazo is organizing the FIH Hockey World Cup 2026 in Belgium, including the inauguration of the new national hockey stadium in Wavre. The goal is to organize a successful tournament and generate national unity and support for the Red Lions and Red Panthers.
Challenge
To activate the public and stimulate early ticket sales for the World Cup. This requires creating a strong sense of collective pride and ownership among the Belgian public, summarized in the message "THIS IS OUR GROUND."
Solution
We produced the central 30-second campaign video "THIS IS OUR GROUND" .
This film integrates historical match footage with new, cinematic black & white recordings of the national teams in the new stadium. The narrative builds suspense from 'sweat and sacrifice' to the 'hunger' of the stadium, concluding with a direct call to action for the viewer: "Come turn silence into thunder." The commercial lays the foundation for public emotional engagement and supports the launch of the ticket sales campaign.