FEI Jumping European Championship Flanders 2027

Client: Golazo Belgium
Channels: Website, Social media
Deliverables: Campaign video + photos

The client’s mission

To create a cinematic campaign video for the FEI European Championship Jumping 2027 in Waregem. Under the central theme "The Art of Performance," the objective was to build a powerful visual and emotional bridge between the rich legacy of Belgian jumping and the highly anticipated 2027 Championship.

Challenge

The project presented a unique two-fold challenge.

Technically, we aimed to execute live projection directly onto a horse: a highly complex task due to the unpredictable nature of working with animals and the precise lighting control required to make the projections visible.

Narratively, we needed to find an elegant way to seamlessly link historical archive footage of past Belgian equestrian successes with the excitement of the upcoming 2027 championships, avoiding a standard montage.

Solution

We transformed the horse into a "living canvas" within a darkened arena, using a chiaroscuro lighting style to make the projection pop.

To bridge the past and the future, we integrated historical footage in deeply atmospheric ways, such as reflecting legendary victories directly in the eye of the horse. The video climaxes with a projected slow-motion jump, before transitioning to reveal the current Belgian team standing strong in the arena.